Research Article

Animated Interactive Communication of the Chinese Zodiac through Virtual Reality Technology

Hongbin Zhou 1, Jiahao Li 1, Ke Lu 1, Ming-Der Jean 1 *
More Detail
1 College of Arts and Design, Jimei University, Xiamen 361021, China* Corresponding Author
International Journal of Social Sciences and Artistic Innovations, 5(1), March 2025, 0001, https://doi.org/10.35745/ijssai2025v05.01.0001
Submitted: 23 March 2024, Published: 01 January 2025
OPEN ACCESS   301 Views   151 Downloads
Download Full Text (PDF)

ABSTRACT

Abstract: This study aims to explore the impact of a combination of virtual reality (VR) technology and Chinese zodiac animation for the dissemination of Chinese zodiac culture. A questionnaire survey was conducted for 100 university teachers and students for their experience in the VR Chinese zodiac animation. We used Flash, 3DMax, and UNITY to design a virtual showroom animation. Participants were highly satisfied with the VR Chinese zodiac animation with Cronbach's alpha coefficients of 0.862 and 0.941, confirming the internal consistency and reliability of the results. This animation provides an interactive experience, immersive viewing, and a space for imagination. The experts’ understanding of VR technology and Chinese zodiac animation was higher than that of the students. The combination of VR technology and Chinese zodiac animation enhances communication and the user experience of Chinese zodiac culture. The results of this study are important for the design and improvement of VR for Chinese zodiac animations.

CITATION (APA)

Zhou, H., Li, J., Lu, K., & Jean, M.-D. (2025). Animated Interactive Communication of the Chinese Zodiac through Virtual Reality Technology. International Journal of Social Sciences and Artistic Innovations, 5(1), 0001. https://doi.org/10.35745/ijssai2025v05.01.0001

REFERENCES

  1. Chen, L.S. (2021). Analysis of the use of Chinese zodiac theme and culture in the Chinese jewelry market. Marketing, 35, 33–34.
  2. Chen, R., & Liu, K.Y. (2022). Development of Cultural and Creative Industry by Integrating Chinese Zodiac Culture and Diffractive Paper Art. Screen Printing, 15, 78–81.
  3. Chen, Y., & Li, F. (2018). Inheritance and Interpretation of Chinese Traditional Culture in the Animated Film Legend of the Chinese Zodiac. Movie Review, 17, 95–97. https://doi.org/10.16583/j.cnki.52-1014/j.2018.17.024
  4. Fu, Y.X. (2021). Innovative Integration of Folk Culture in Animation--Taking Animation "Zodiac Secret" as an Example. Daguan (Forum), 5, 81–82.
  5. Li, A. (2021). Application of Virtual Reality in the Inheritance of Peking Opera. Master's thesis, North China University of Science and Technology, China. https://doi.org/10.27108/d.cnki.ghelu.2021.000262
  6. Li, Y. (2022). Method to Improve English Writing Skills: Virtual Reality. Movie Review, 6. https://doi.org/10.26914/c.cnkihy.2022.085090
  7. Liu, C. (2022). Status of animation aesthetic communication under the development of new animation in China. Movie Literature, 15, 84–88.
  8. Liu, W.H. (2017). Research on folk art elements in animation character modeling. Master's thesis, Xi'an Engineering University, Xi’an, China.
  9. Steuri, N., Sahli, O., Reich, J., et al. (2023). Virtual Reality applications for visualization of 6000-year-old Neolithic graves from Lenzburg (Switzerland) [J/OL]. Digital Applications in Archaeology and Cultural Heritage, 30, e00283. https://doi.org/10.1016/J.DAACH.2023.E00283
  10. Teng, T. (2021). Research on Zodiac Culture Stamp Design. Master's thesis, Nanjing Normal University, Nanjing, Jiangsu, China. https://doi.org/10.27245/d.cnki.gnjsu.2020.001882
  11. Wang, R.D., & Ma, K. (2023). Application and outlook of commercial virtual reality games in psychology. Applied Psychology, Chinese Journal of Applied Psychology, 1–13. https://doi.org/10.20058/j.cnki.CJAP.022229
  12. Wang, X.N. (2014). Introduction to the application of traditional elements in the creation of domestic animation--Taking "The Dragon of the Chinese Zodiac" as an example. Television Research, 9, 71–73.
  13. Wang, Z. (2017). Where the dragons are: Hollywood-style production of a Chinese-style animated movie. Movie Review, 6, 92–94. https://doi.org/10.16583/j.cnki.52-1014/j.2017.06.030
  14. Xu, J.W. (2020). Analysis of cultural elements embodied in animation. Art Appreciation, (36), 158–159.
  15. Ye, J. (2017). Exploration of Cultural and Creative Design Based on the Image of Traditional Chinese Zodiac--Taking the Design Practice of "Chinese Zodiac Rooster" as an Example. Decoration. https://doi.org/10.16272/j.cnki.cn11-1392/j.2017.06.032
  16. Yuan, G.F., & Zen, Y.Y. (2011). Analyzing the Duality of Zodiac Animation. Movie Literature, 13, 55–57.
  17. Zhao, H.J. (2017). Presentation and External Communication of Chinese Zodiac Culture in Paper Cutting Art. News Lovers, 11, 69–72. https://doi.org/10.16017/j.cnki.xwahz.2017.11.020
  18. Zhong, H., Wang, L., & Zhang H. (2021). The application of virtual reality technology in the digital preservation of cultural heritage. Computer Science and Information Systems, 535–551. https://doi.org/10.2298/CSIS200208009Z