Analysis of Key Factors for XR Extended Reality Immersive Art Experience

We examined the perception and preference of extended reality (XR) immersive art experiences from the exhibition at the National Taiwan Science Education Center between October 2021 and February 2022. Various research methods including a questionnaire survey, expert interviews, on-site observation survey, and triangulation were used to analyze qualitative and quantitative results. Structural Product and Service Solutions Principal Component Analysis (SPSS PCA) was also used to analyze and validate a sample of 219 participants. The findings indicated that the participants’ preference and ranking results were in line with the Teamlab Planets exhibition held at the National Taiwan Science Education Center. The key factors of immersive experience were charm and elegance, artistic and technological innovation, creativity and professionalism, trendy and cool, and eye-catching and exquisite immersion. These results served as a reference and contributed to understanding the current trends in immersive art experience design.