Research Article

Impact of Intelligent Technology in Balanced Urban-Rural Development: An Interdisciplinary Analysis from the Perspective of Residents Using Greater Tainan Bus App

Fang-Ju Tsai 1, Chia-Hui Huang 1 * , Chun-Chih Chen 2
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1 Institute of Cultural and Creative Design, Tung-Fang Design University, Kaohsiung 82941, Taiwan2 Department of Industrial Design, National Kaohsiung Normal University, Kaohsiung 82941, Taiwan* Corresponding Author
International Journal of Social Sciences and Artistic Innovations, 4(3), September 2024, 0004, https://doi.org/10.35745/ijssai2024v04.03.0004
Published: 02 September 2024
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ABSTRACT

With the rapid development of globalization and technology, Taiwan faces an increasingly widening gap in development between urban and rural areas, especially in remote areas such as the Longqi District of Tainan City. Thus, focusing on the urban-rural development disparity in remote areas of Tainan City, Taiwan, we explored the role of intelligent technology in improving the quality of life for residents. Against the backdrop of Taiwan's rapid urbanization and demographic changes, we investigated the impact of intelligent technology in achieving balanced urban-rural development, emphasizing the key role of intelligent technology in narrowing the urban-rural divide. The research methods including extensive survey analysis and factor analysis were used to analyze user satisfaction and service quality. Employing the Technology Acceptance Model (TAM) and Kano model combined with fuzzy logic analysis, the impact of the APP on enhancing the quality of life for residents in remote areas was assessed from the perspectives of the needs of the residents. The results highlighted the immense potential of smart transportation systems in improving the comfort and accessibility of rural residents and valuable perspectives for balancing urban-rural development. The findings indicated that the APP significantly positively impacted residents' transportation convenience and overall life satisfaction, underscoring the potential of intelligent transportation systems in promoting balanced urban-rural development and enhancing quality of life.
Keywords: Intelligent Technology, Balanced Urban-Rural Development, Technology acceptance model, Greater Tainan Bus App, Fuzzy Analysis

CITATION (APA)

Tsai, F.-J., Huang, C.-H., & Chen, C.-C. (2024). Impact of Intelligent Technology in Balanced Urban-Rural Development: An Interdisciplinary Analysis from the Perspective of Residents Using Greater Tainan Bus App. International Journal of Social Sciences and Artistic Innovations, 4(3), 0004. https://doi.org/10.35745/ijssai2024v04.03.0004

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