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Smart Tourism in ASEAN: Leveraging Technology for Sustainable Development and Enhanced Visitor Experiences

Wai Yie Leong 1 * , Yuan Zhi Leong 2, Wai San Leong 2
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1 INTI International University2 Schneider Electric Singapore* Corresponding Author
International Journal of Social Sciences and Artistic Innovations, 4(3), September 2024, 0003
Published: 14 August 2024
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ABSTRACT

Smart tourism, an innovative integration of technology into the tourism industry, is transforming the way travelers experience destinations across the ASEAN region. This paper explores how ASEAN countries are leveraging advanced technologies such as the Internet of Things (IoT), big data analytics, artificial intelligence (AI), and mobile applications to promote sustainable development and enhance visitor experiences. By adopting smart tourism strategies, ASEAN nations aim to address critical challenges including environmental conservation, efficient resource management, and the creation of personalized, seamless travel experiences. The implementation of smart tourism solutions enables real-time data collection and analysis, providing valuable insights for decision-makers and stakeholders. This facilitates improved infrastructure planning, targeted marketing, and the development of responsive services that cater to diverse tourist needs. Furthermore, the integration of smart technologies fosters greater collaboration among ASEAN member states, encouraging the sharing of best practices and innovative solutions. As a result, smart tourism not only enhances the overall satisfaction of visitors but also contributes to the sustainable growth and resilience of the tourism sector in the ASEAN region. This paper highlights key case studies and initiatives, demonstrating the potential and impact of smart tourism in driving economic development and promoting a more sustainable and inclusive tourism industry in ASEAN.
Keywords: Sustainable Tourism, ASEAN, Technology, Digital Platforms, IoT, Big Data Analytics, AR/VR, Destination Management, Collaboration, Sustainable growth

CITATION (APA)

Leong, W. Y., Leong, Y. Z., & Leong, W. S. (2024). Smart Tourism in ASEAN: Leveraging Technology for Sustainable Development and Enhanced Visitor Experiences. International Journal of Social Sciences and Artistic Innovations, 4(3), 0003.

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